Digital Marketing Specialists develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.
Overseeing and developing marketing campaigns.
Conducting research and analyzing data to identify and define audiences.
Devising and presenting ideas and strategies.
Compiling and distributing financial and statistical information.
Writing and proofreading creative copy.
Maintaining websites and looking at data analytics.
Organizing events and product exhibitions.
Coordinating internal marketing and an organization’s culture.
Managing campaigns on social media.
Proven experience as marketing executive or similar role.
Good understanding of market research techniques, data analysis and statistics methods for Software Development Company.
Thorough knowledge of strategic planning principles and marketing best practices.
Highly Familiar in both Traditional & Digital Marketing.
Proficient in MS Office and marketing software (e.g. CRM).
Familiarity with social media and web analytics (e.g. WebTrends).
Excellent communication and people skills.
Strong organizational and time-management abilities.
Creativity and commercial awareness.
BSc/BA in marketing, business administration or relevant course.